The EU is not perfect. There are many mis-steps in its history: the cookie law; the fisheries and common agricultural policy; the wretched TTIP, etc. etc.
But on the other side of the coin, there’s free movement between countries with no need to apply for a visa; the clampdown on roaming charges; the sensible software patent system, and so forth. And then there’s things like this:
The EU’s new consumer rights law bans certain dark patterns related to e-commerce across Europe. The “sneak into basket” pattern is now illegal. Full stop, end of story. You cannot create a situation where additional items and services are added by default. No more having to manually remove insurance from your basket when purchasing plane tickets.