by Jonathan Rothwell

[LINK] No, your startup didn't just solve world hunger

Mic Wright dismantles the bizarre phenomenon of Soylent, everyone’s favourite vomit-lookalike-cum-food-substitute.

...the idea that the solution to hunger here and in the developing world is to serve up nutritional goo lacks ambition. Consuming a cocktail of nutrients doesn’t appeal to us because meals serve an important social function too. We shouldn’t be reduced to thinking of ourselves as machines that simply need the right inputs.

Personally, the whole idea has seemed very unappealing. I’m not a “foodie” by any means, but I at least like some semblance of variety: I certainly can’t imagine sacrificing things like texture and taste for convenience.