by Jonathan Rothwell


To my untrained eye, this seems to be the guiding principle behind Pinterest:

  1. Decide you’re going to do something not dissimilar to Delicious, Pinboard, et al. but with a “social” twist.
  2. Devise a crap pun as the service’s name.
  3. Create a UI that, like all skeumorphs, is superficially attractive but horrible to use.
  4. Stick a “beta” tag on it, because that’s hip and everything.
  5. Make the user use a poxy JavaScript bookmarklet to “pin” things, rather than creating trivial browser extensions for the most popular browsers and using the inconvenience of a bookmarklet as a fall-back.
  6. Open yourself to millions of potential lawsuits from overly-litigious content creators.
  7. Craftily modify links to shopping sites (quietly, of course) to scrape off some cash through altered affiliate links.
  8. (?) Profit.

I installed the Pinterest bookmarklet a couple of weeks ago, and still have yet to “pin” anything. Maybe it’s because I usually run my browsers with the bookmarks bar hidden.

I have yet to see a compelling reason to give up 24px of my valuable vertical space to have a tiny “Pin it!” bookmarklet available. And I doubt I ever will.